We Gave 500 Parents Free Help. Fewer Than 5% Opened It.

Almost every company has an EAP and almost nobody uses it. Typical utilization sits somewhere between three and eight per cent, and low uptake keeps getting read as low need. Chris Coulter on the 500-parent experiment that removed every barrier and produced the same number anyway, what utilization is actually measuring, and what reaches the ninety-five per cent an EAP was never designed to find.