The healthcare system is designed backwards. We fund crisis and ignore prevention. A parent trying to be proactive pays $150/hour out of pocket. Wait until your teen is in crisis and it's suddenly covered. So parents wait. And sometimes waiting costs them everything. I waited. Maddie died. Now I'm selling prevention in a system that only pays for crisis—the worst business model and the only ethical one.

I'm building a business around a problem people won't admit they have: missing the warning signs their teen is struggling. My target market is in active denial. I can't use fear or shame. Instead, I show them my failures. I missed the signs with my daughter Maddie. Now I'm building what I needed and didn't have, a way for parents to move from dismissal to awareness before it's too late.