The Best Benefit Items Aren't Even In Your Benefit Booklet

A CPO showed me her benefits guide. Twenty-two pages, EAP near the back, four percent utilization. She called it a communications problem. Run any credible prevalence estimate against your headcount and the number should be forty percent or higher. So thirty-six percent of your people are carrying something and never raising a hand. This is where they went, and what reaches them when a phone number doesn't.