A stranger sent Chris Coulter a message on LinkedIn: “What qualifies you to give parenting advice when you lost a child to suicide?” The question stung. But it deserved an answer. This article is that answer — told through the loss of his daughter Maddie, and two messages from parents whose lives were changed by what he writes. The stories are the credentials.

I'm building a business around a problem people won't admit they have: missing the warning signs their teen is struggling. My target market is in active denial. I can't use fear or shame. Instead, I show them my failures. I missed the signs with my daughter Maddie. Now I'm building what I needed and didn't have, a way for parents to move from dismissal to awareness before it's too late.